Nivea Men Market Analysis with ValueMags

Nivea Men Market Analysis with ValueMags
May 13 05:36 2017 Print This Article

ValueMags CEO and founder Andrew Degenholtz is a proud user of Nivea Men. The CEO of United State’s number one marketing and distribution agency for magazine publishers has recently switched to the brand. Brand switching occurs very often for him since he in heavily influenced by the articles he reads in all off ValueMags’ magazines. In a recent article about best men’s grooming care products, the magazine explores Nivea Men’s initiative and efforts. Nivea Men’s target market is 24-40 year olds that are seeing a high performance wallet friendly product. Recently, Nivea Men is one of the only companies that offers a product that is as cheap yet high performance as themselves.

ValueMags found that Nivea Men is divided into5 segments n North America: hair care products, shaving care products, body and skin care products, facial skin care products, and other products such as concealers and lip balms. ValueMags is dedicated to trying out new products that are suggested in the magazines they market. Not only does it support the product, it supports the magazine that wrote about them. Other trends that Nivea Men need to consider is winter beards and summer sensitive skin. Winter beard trends consistent of shorter long beards, short beards, the mustache, and the stubble and sideburns. On the other hand, Sensitive skin cream is more marketed in the summer for the simple reason of increased UV rays from the sun. As a result, most skin care creams are SPF friendly so individuals are already protected when they use their creams in the morning. There are many things ValueMags needs to consider when signing on magazines and that is if what they write in them is true. Thus far, ValueMags agrees that Nivea Men is one of the best men’s care products.

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